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Practical QR Code Ideas for Small Businesses

Simple ways small businesses can use QR codes to make printed materials more useful and reduce manual data entry.

Connect offline customers to online information

A QR code can bridge a printed poster, menu or business card with a website, catalogue, booking page or contact information. This can make a small amount of printed material more useful.

Use QR codes for customer instructions

Instead of printing a long set of instructions, a business can provide a short explanation and a QR code linking to the full guide. Keep the destination page mobile friendly.

Measure results carefully

If you need campaign statistics, use a trackable destination URL on your own website or analytics platform. Do not assume that a QR scan automatically provides meaningful business analytics.

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